ANALYSIS OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND THIRD-PARTY FUNDS ON CUSTOMER TRUST IN BANK SYARIAH INDONESIA (BSI)
DOI:
https://doi.org/10.56406/sahidbankingjournal.v4i2.254Keywords:
Corporate Social Responsibility, Third-Party Funds, Customer Trust, Bank Syariah IndonesiaAbstract
The development of the Islamic banking industry in Indonesia has shown a positive trend in recent years. In the context of Islamic banking, CSR and DPK not only function as marketing tools, but also as a form of bank commitment to Islamic values that include social justice, sustainability, and community welfare. This study focuses on a topic that aims to analyze Corporate Social Responsibility and Third Party Funds on Customer Trust in Indonesian Islamic Banks. In this study, the researcher used the Time Series secondary data observation method on the Indonesian Islamic Bank website. This study uses multiple linear regression statistical analysis methods. The results of the statistical analysis were carried out using SPSS version 26 software. The regression model equation for Y was obtained, the result was JN = -0.772 + 0.084CSR + 0.190DPK + e. The influence of Corporate Social Responsibility and Third Party Funds influenced 40.8% of Customer Trust in Indonesian Islamic Banks. Corporate Social Responsibility (CSR) and Third Party Funds jointly influenced Customer Trust in Indonesian Islamic Banks
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