PROGRAMMING INTRODUCTION TO SHARIA BUSINESS MARKETING MANAGEMENT FOR MICRO SMALL AND MEDIUM BUSINESS IN KAREHKEL VILLAGE, LEUWILIANG SUB-DISTRICT, BOGOR DISTRICT

Abstract

This community service aims to assist business actors, especially Micro, Small and Medium Enterprises or MSMEs in implementing sharia marketing management for MSME products in Karehkel Village, Leuwiliang District, Bogor Regency. The method of community service activities begins with the preparation stage, field survey and socialization stage. The results of this community service activity added to the participants' knowledge about sharia business marketing management and added confidence to the community in developing businesses on MSME products. After the socialization activities were carried out and the presentation of the material was delivered, it was found that the knowledge of the participants regarding marketing management of sharia business was increasing.