ANALYSIS OF SHARIAH BUSINESS MANAGEMENT THE EFFECT OF ONLINE SHOPPING TRANSACTIONS AND CONSUMER TRUST ON CONSUMER SATISFACTION ON E-COMMERCE SHOPEE (STUDY IN PAMIJAHAN VILLAGE, PASAREAN VILLAGE, CIASISHAN VILLAGE, PAMIJAHAN DISTRICT, BOGOR REGENCY, WEST J

Authors

  • Siti Ningrat Kusuma Tabriziah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor
  • Rully Trihantana Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor
  • Ermi Suryani Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor

DOI:

https://doi.org/10.56406/sahidbusinessjournal.v3i2.175

Keywords:

Online Shopping Transactions, Consumer Trust, and Consumer Satisfaction

Abstract

Electronic Commerce (E-Commerce) is an example of advances in information technology, where business transactions are not carried out conventionally, which requires buyers to interact directly with sellers or the necessity to use cash. But the seller is represented by a system that serves buyers online through computer network media. This type of research is quantitative research, with a sample of 342 respondents taken from the Pasarean Village Community and Ciasihan Village Community who use Shopee e-commerce and who carry out online transactions. The data collection method was carried out by distributing questionnaires and google forms to the Pasarean Village Community and Ciasihan Village. Hypothesis testing using Partial Test (t test) and Simultaneous Test (F test). The results of this study indicate that there is a partial effect of online shopping transactions on consumer satisfaction, there is a partial effect of consumer trust on consumer satisfaction, and there is a simultaneous effect of online shopping transactions and consumer trust on consumer satisfaction.

 

Published

2024-05-28

How to Cite

Kusuma Tabriziah, S. N. ., Trihantana, R. ., & Suryani, E. (2024). ANALYSIS OF SHARIAH BUSINESS MANAGEMENT THE EFFECT OF ONLINE SHOPPING TRANSACTIONS AND CONSUMER TRUST ON CONSUMER SATISFACTION ON E-COMMERCE SHOPEE (STUDY IN PAMIJAHAN VILLAGE, PASAREAN VILLAGE, CIASISHAN VILLAGE, PAMIJAHAN DISTRICT, BOGOR REGENCY, WEST J. Sahid Business Journal : Sharia Business Management Research Journal: Sharia Business Management Study Program, 3(2), 155–171. https://doi.org/10.56406/sahidbusinessjournal.v3i2.175

Issue

Section

LITERATURE

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